The Assanble association federates businesses and services in order to promote the commercial dynamics of the city center. To do this, the association proposes communication actions, commercial activities but also partnerships and services for its members. The aim of these promotional activities is to encourage visitors to the city centre and thus to make the city centre a shopping destination.

To date, it has many members: merchants, restaurateurs, artisans and service providers. Since its creation, the association has experienced a steady increase in its number of members.This growth is the best indicator of the quality of the work done.

The actions of Assanble are supported by partners, present since its creation: Segré in Anjou Bleu, the region Pays de la Loire, the CCI of Maine-et-Loire, Anjou Bleu Communauté, Le Pays Anjou Bleu,….